A Gemstone Above All Others!


    The diamond is sometimes referred to as the king among gems and with good reason. Diamonds’ importance is not merely because of their rarity and beauty. It is held in such high regard because over the centuries, diamonds have been considered to be a symbol of power. Starting from the first time it was discovered in India, the importance of diamonds has primarily been fueled by market demand. 

    It is believed that as late as the 15th century, diamonds were only worn by royalty as a symbol of their strength, courage, and hierarchy. This is also evident from the etymological root of the word the term diamond originates from. Ever since diamonds were commercialized, the diamond trade has been largely concentrated. As a result, a handful of diamond traders engaged in aggressive marketing campaigns to ensure that diamonds reign supreme among gemstones. 

    So, is marketing the sole reason behind diamonds’ importance? While marketing contributed significantly to amplifying diamonds’ importance, there’s more to it. 

    When you look at a diamond, its brilliant shine is bound to leave you awestruck. You cannot help but feel a craving to own this gemstone, be it in an engagement ring or a simple ear stud. 

    It was Plato who believed that diamonds were living beings that embodied celestial spirits. In Hindu mythology, it was believed that someone wearing a diamond is protected from fire, poison, thieves, water snakes, and evil spirits. Romans alleged wearing diamonds into battle would make a warrior stronger and invincible, while others believe someone wounded or sick can be cured by the magical energy within each stone. While these claims and beliefs have tapered away, many regard diamond as a gemstone that can cleanse the body and mind. They believe it can amplify positive feelings and channel them through the wearer to ensure positive thoughts. This can be substantiated by the fact that Buddhism considers the diamond to be a symbol of pure insight. 

    Its simplicity and brilliance coupled with the long-established tradition of symbolizing power and purity make the diamond one of the most treasured gemstones in the world.


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